alex irizarry
art director

petsmart grooming spot

digital tv production
storyboarding • art direction • music/vo • casting

Grooming, Fast and Easy

The only thing more rewarding than design work with dogs in is getting to work with them on set. We cast, produced, and shot this digital spot from head to toe (or nose to paw), and it was just as much fun as it looks. Fun fact: Zook (the majestic star of our main spot) had just been groomed when he came in for the first shoot, so we had to dirty him up all over again, just for them to groom him. Again.

social media square formats

animated web ads