precise leads digital presence
brand overhaul
photoshop • illustrator • procreate • html • css • javascript
A brand new look
that leads the pack.
The first order of business at Precise Leads was to redesign and restructure
their branding and public image; everything from social media and the company
blog to the main website underwent a complete overhaul to make it more relevant
and useful for the user.I rebuilt everything from the ground up, modernizing the logo, creating a style guide and a suite of illutrations for the new brand. Along with our marketing manager, I coded the new site complete with response forms, real-time information from our lead genenration platforms, and structured SEO that boosted our traffic threefold after launch.
The Orange Umbrella was an accompanying blog that drove agent engagement and generated leads.
We partnered with a writing company to generate daily content, as well as designing eBooks and gated
content, all managed through an email correspondence pipeline managed through Hubspot.
All original artwork, too!
