Credit for the Savvy

We established guidelines for PCC’s new brand and marketing approach, and I was fortunate enough to be tasked with all of the illustrations and key art.

Combining our learnings from a deep dive, with an assessment of the competitive landscape, we constructed a guide to help inform strategic recommendations and visual style.

This was one of those rare, incredible moments when a client was just as excited about an unconventional departure from brand as we were.