alex irizarry
art director

believe diapers brand video

brand identity
illustrator • storyboard • art direction • branding • music/vo

Because Earth is a Mother, too.

Believe Diapers was a passion project of our CEO at Triptent, so we were able to work very closely with our internal team to develop a brand that was warm, inviting and fresh, using sparse pastels and healthy white space to reflect the company's value's; a commitment to sustainability, and to giving back.